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Facebook takes on Orkut in India

Category: , , By Pankaj
Facebook vs Orkut. Which one of these do you have an account in? Chances are, both. Orkut was an early entrant into the Indian Social Networking Scenario. Facebook, which arrived much later, however seems to grabbed quite some attention. Though both were launched at the same time, Facebook was initially not very popular in India.

Facebook has already generated waves across the world by becoming the No. 1 Social Networking site in the USA overtaking one-time market leader, Myspace and becoming THE most popular site in Indonesia

Well, just to go over the Orkut and the Facebook battle for the grater number of users in india, Orkut still leads. Orkut leads with 13 million users, while Facebook has just 3.2 million users in India. Moreover, the traffic ranks of these social networking sites also reflect the dominance of Orkut over Facebook in India. Orkut has a traffic rank of 4 whereas Facebook has come up to the 8th spot in the overall Alexa traffic rank for India.

So, as per Alexa rankings, it’s clearly visible that Orkut is more prominent than Facebook in India.But the question is, for how long?

Facebook has been growing slowly in India but for the past 3 months since its growth began accelerating rapidly. Its popularity started increasing somewhere near the start of this year and since then the growth has been very productive for Facebook. The result being, the number of users joining Facebook almost doubled in the month of May and June. While Facebook has been growing slowly and steadily in India for the last couple of years, Facebook exploded in May and June, doubling from 1.6 million to 3.2 million monthly active users in the country in the last 60 days.
days.

Orkut has been trying to capitalise on its already large audience base in India, but Facebook is trying its best to woo audiences over. So, Facebook is definitely gaining momentum in the social networking race, with frequent improvements and increased customisation. But will it surpass Orkut in the race for the best social networking site in India ?
 

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